Consumption dropped by more than half, and Yao turned his attention to the ivory and rhino-horn trades, filming a video for WildAid, the conservation group, in which he politely applauded as Prince William recited the campaign’s slogan (“When the buying stops, the killing can, too”) in muddled Mandarin. In 2006, inspired by several P.S.A.s in which Jackie Chan advocated on behalf of tigers, Yao led a campaign to protect sharks, whose appendages are sliced off to make shark-fin soup.
Yao Ming the human could empathize: he was bred for basketball-his parents, both over six feet, had been “encouraged” to partner up, as rumor has it-but injuries cut short his All-Star career, and, even before Yao Ming the giraffe’s death, Yao Ming the human had decided to dedicate his post-basketball life to protecting animals “bigger than me,” which is to say, not many.
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